Professional Certificate in Marketing Strategy

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Overview

Learning outcomes

Course content

Market Research and Consumer Insights

Brand Management and Communication

Digital Marketing Strategies

Product Development and Innovation

Pricing Strategies and Revenue Management

Distribution Channels and Retailing

Integrated Marketing Communication

Customer Relationship Management

Marketing Analytics and Performance Measurement

Global Marketing and International Expansion

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90